[A compilation of interesting and useful links.]
// Marsh Somorodi on being bored, and the one thing getting in our way of it.
// Read this (and do this) again and again and again. (How to get ANYTHING done.)
// How to nail your perfect intro.
// Bernadette Jiwa, insightful as always: “It’s easy to describe features and benefits, and far harder to demonstrate what you stand for and why.” Are you a giver or a taker? Also, I can’t get to the heart of your business if I only see the periphery. Last, Alain de Botton on brands that serve a higher purpose.
// Complicated job titles finally defined. #truth
// How to have better conversations (and a few conversation habits to stop).
// Great copy speaks clearly so people don’t have to listen so hard.
// HubSpot email unsubscribe video. BEST. unsubscribe message. EVER.
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