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Link Worthy // seven

[Photo by Sam Manns on Unsplash]

Marsh Somorodi on being bored, and the one thing getting in our way of it.

Read this (and do this) again and again and again. (How to get ANYTHING done.)

How to nail your perfect intro.

Bernadette Jiwa, insightful as always: “It’s easy to describe features and benefits, and far harder to demonstrate what you stand for and why.” Are you a giver or a taker? Also, I can’t get to the heart of your business if I only see the periphery. Last, Alain de Botton on brands that serve a higher purpose.

Complicated job titles finally defined. #truth

How to have better conversations (and a few conversation habits to stop).

Great copy speaks clearly so people don’t have to listen so hard.

HubSpot email unsubscribe video. BEST. unsubscribe message. EVER.

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Blog posts

Link Worthy // eight

Next time you encounter difficulty, think like a prism. The surprising secret of web headlines. Guy Kawasaki on the 11 lessons that changed his life. Productivity isn't about time management. It's about attention management. You can treat your customers like they don't have a choice, but in the long run, customers always have a choice. Our messages resonate when we worry less about being discovered and relentlessly pursue the trifecta of self-awareness, customer-awareness, and market-awareness instead. Best auto reply email...

Where to Find Your Next Idea

“I’m bored,” I sighed, almost every day of my adolescence. “There is nothing to do.” Sound familiar? Nowadays, I’d give anything to be bored. To have a large spans of time and space filled with nothing. It’s what bliss must feel like, I’m sure. Why are we so clueless as young adults? “I wish somebody would’ve told me, babe, that someday these’ll be the good old days.” Turns out, boredom is crucial to creativity. Turns out an overbooked, overworked schedule...

Three Good Things // six

Photo by Claudia on Unsplash // THREE GOOD THINGS: a regular feature in which I share three good things about my month, mostly personal, in the hopes that you will also reflect on the good in your life. // I've had my head down for a while, brainstorming new offers and streamlining how to communicate my work with you. New photos, new website design, new energy—all coming soon. In the meantime, here are three good things about my month: One...

Honesty, the Best Policy

[Photo by Yoann Boyer on Unsplash] In my town, the police department decided to place a squad car in the median, manned with a stuffed dummy—wire-rimmed sunglasses and all—to try to deter drivers from speeding. We all fall for it the first couple times we drive by, braking as we pass, even if we’re not speeding. But when the car sits in the same spot for a few days, or when it reappears in a similar spot a couple weeks...

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