Link Worthy // four

[A compilation of interesting and useful links.]

// “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
—Mark Twain

// I adore Bernadette Jiwa’s perspective on branding. It’s not all about SEO. Read why. Two more of her gems here and here.

// And from Bernadette Jiwa, I was referred to this insightful read on being great.

// Proper title capitalization is often overlooked. Get it right in no time flat with this tool.

// Food for thought from Elizabeth Gilbert: “I’ve never met a bored person who isn’t also boring.”

// On consistency, from this fascinating read on how the Simpson’s is made: “Characters are drawn to match a model sheet—a guide of established poses and expressions for the show’s characters. Whenever Homer shouts with joy, the style sheet explains, his mouth opens in just this way.”

// Zen Habit’s rules for getting organized and decluttered.

// 40 hilariously honest advertising slogans.

// Crave the background noise of a coffee shop without the $6 latte? Your wish is granted.

// It’s like an oracle for your business.

// On showing up and being seen. What it takes. Brené nails it, yet again.

// Oh great. This means I’m doomed: Study confirms that ending your texts with a period is terrible. Guilty as charged.

// The creative process, simplified.

// Words to remember: “It’s preposterously uncomfortable to be inauthentic.”
—Jim Gordon in On Being interview with Krista Tippett.

// Sometimes the truth hurts: “[Social media] is contrived images and edited clips ranked against each other. It’s a system based on social approval, likes, validation, in views, success in followers. It’s perfectly orchestrated self-absorbed judgement.”

// Ironically, words I absolutely live by: “. . .but words rarely change things. Actions do.”
—Seth Godin