When the conversation shifts to marketing, empathy isn't usually the first topic of discussion. Why not? Probably because we're not very good at empathy, on the whole. Sad but true, most of us were not modeled a lot of empathy in our early lives, and so it's not a natural response for us. And yet, empathy is our most powerful marketing tool. Empathy changes everything. Above all, empathy changes how we feel. It changes how everyone involved feels. Giver and...

[A compilation interesting and useful links.] // Next time you encounter difficulty, think like a prism. // The surprising secret of web headlines. // Guy Kawasaki on the 11 lessons that changed his life. // Productivity isn't about time management. It's about attention management. // You can treat your customers like they don't have a choice, but in the long run, customers always have a choice. // Our messages resonate when we worry less about being discovered and relentlessly pursue...