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Empathy as a Powerful Marketing Tool

When the conversation shifts to marketing, empathy isn't usually the first topic of discussion. Why not? Probably because we're not very good at empathy, on the whole. Sad but true, most of us were not modeled a lot of empathy in our early lives, and so it's not a natural response for us. And yet, empathy is our most powerful marketing tool. Empathy changes everything. Above all, empathy changes how we feel. It changes how everyone involved feels. Giver and...

Three Good Things // seven

// THREE GOOD THINGS: a regular feature in which I share three good things about my month, mostly personal, in the hopes that you will also reflect on the good in your life. // Ah, 2020. How to find the good in you... What a year this has been. Just when I was ready to ramp up all aspects of my work life, 2020 threw its head back in laughter. Despite the obstacles, things have a funny way of working...

Link Worthy // eight

[A compilation interesting and useful links.] // Next time you encounter difficulty, think like a prism. // The surprising secret of web headlines. // Guy Kawasaki on the 11 lessons that changed his life. // Productivity isn't about time management. It's about attention management. // You can treat your customers like they don't have a choice, but in the long run, customers always have a choice. // Our messages resonate when we worry less about being discovered and relentlessly pursue...