No one cares nearly as much about you as they do about themselves. Fact.
Sounds terrible, but it’s true.
When someone interacts with your brand, if they don’t quickly feel seen and understood by you, they won’t stick around.
If your About page or Home page are full of “I (blah di blah) . . . Then I (such and such). And I (. . . ),” your readers will fade fast.
Does that mean you should be absent from your brand? Of course not! But you do need to tell your story through your readers eyes.
Think about that one acquaintance of yours who is always going on and on about themselves, but fails to go much further than asking you how you’ve been lately. (And then relates your response to their own experience.) They don’t take the time to listen. To dig deeper. To really get to know you.
If your website and emails doing take the time to get to know your readers, those readers won’t to spend much time with you either.
Even if you’re operating a business online and you may never even speak with the people who buy your products or services doesn’t mean that you can’t build a relationship with them.
Relationship building will go far further than your fancy degree or any list of accomplishments.
We all want to be seen and understood. Start there. See your audience. Seek to understand them. They’ll tell you absolutely everything you need to know to build a thriving business (and write great copy that connects).
// Photo by Craig Philbrick on Unsplash
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